| Business has now been diversified, in which change and speed are considered as priorities. Many companies have actively been seeking new business opportunities for further expansion, not only within their conventional trade, but also by working with many other companies or those from different lines of business.
Licence business consists of collaboration between a copyright holder, or "licenser", in particular brand and characters,
and a manufacture of various sectors, or "licensee". A licence contract between the licenser and the licensee will enable them to use the image and name recognition of the brand or characters to develop new product items propose a value and lifestyle accommodating the brand image on the basis of the merchandizing impact of the licensee