NOVAUSAGI is charactor of appeared in the TVCM"English school NOVA" in September 2002.

In 2003, big success, the CM high sensitivity second place, it became a kind of social phenomenon. appeared Various character goods the he played an active part as a popular character to license business is interrupted in the second half of 2007.

"English school NOVA" of the new management team is resurrected from 2009. Now even business school number nationwide also becomes 220 schools have been steadily
NOVA rabbit also began active in the TVCM at the local station of the re-appearance to some. from the summer of 2011 was carried out PR nationwide deployment. Train advertising, including JR East Japan whole line also expanded.

Also determine the CM broadcast nationwide from March 2012, it has decided to show a large deployment again. with this, NOVA USAGI in spring 2012 re-appeared in the character market.